CONTENTS OF THIS COURSE
SESSION 1: OVERVIEW OF MAKING MONEY ON YOUTUBE
- The trend of MMO jobs
- Overview of content creation and business on YouTube
- Core knowledge to enter the field of MMO on YouTube
- 3 stages of seft-efficacy development in Sconnect
SESSION 2: CONTENT CREATION- THEORY AND PRACTICAL TOOLS
- The role of content on YouTube
- Traning writing script for content on YouTube
- Training making edited videos
- The standards of edited videos
- Tools to edit video
- Avatar on YouTube
- The standards of an avatar
- Tools to design an avatar
SESSION 3: YOUTUBE- POLICIES- INDICATORS AND OUTPUTS
- Policies and operation principles
- YouTube's Community Guidelines
- YouTube Copyright & Fair Use Policies
- YouTube Monetization Policies
- Rules of distributing contents on YouTube
- The principle of distributing videos on YouTube
- Matrix of Youtube input parameters
- The set of important output parameters of YouTube
- 07 important output parameters
- How to apply business elements on Youtube
SESSION 4: CHANNELS MANAGEMENT ON YOUTUBE
- Responsibilities and duties of a content channel administrator
- Operation and management process for a content channel on YouTube
- Strategies for using keywords to your advantage
- Strategy for creating good avatars
- Strategy to increase the audience for the channel from YouTube
- Strategies to drive customers to access the channel from other platforms
- Techniques to increase interaction and some notes when interacting with customers on the channel
- Set of measurement indicators and data analysis techniques for channel evaluation and optimization
- Common problems and how to deal with them
SESSION 5: ACTION PLAN AFTER COURSE AND SUMMARY
- Action plan
- Presentation- Q&A- Completion
- Closing ceremony- Awarding for excellent students